Contact Information:
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Joleen Domaracki
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Company: CCTB
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Phone: 312-567-8571
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Program Dates & Location:
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Participant sign-up: Annually in February
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Participant deadline: Annually in late February
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Distribution of Printed Piece: Annually in late April / early May
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Program Description & Target Market: This 4-color, pay-to-play brochure positions Chicago as a "must-see" student / youth travel destination that is entertaining and educational. A Chicago poster is included on the reverse side. Space in this piece is
limited and is available on a first come, first served basis. Participation includes:
1. Distribution through an initial mailing, ongoing fulfillment requests, and co-op partners
- 2. A Dedicated Student / Youth travel section on CCTB's website http://www.choosechicago.com/travelprofessionals/student_youth/
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- Additional components change each year, but may include:
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1. Advertising in both Student Group Tour magazine and SYTA's Student and YouthTraveler magazine
2. Glued insertion of piece into SYTA's Student and Youth Traveler or Student Group Magazine
3. Targeted public relations
- Program Benefits: Participation is a cost-effective way to make sure your organization
is recognized as student group-friendly in this growing market and can expect to capture a share of this important growing market.
Member Opportunity: This piece is designed to generate new business for many different members of the local tourism industry, including but not limited to accommodations, attractions, destination management companies, museums, restaurants, retailers, photographers and sightseeing companies. Participants must be student-friendly. For criteria for student-friendly venues, see above contact information.
Cost to Participate: Cost changes each year depending on the number of participants and the type of components included in participation. The 2007 edition cost was $825 for a listing and an additional $295 to include a photo.